AI Insights · Timothy · April 2025
Top Beauty Retail Apps in Colombia: Q1 2025 Overview
Explore the performance of the top 5 beauty retail applications on a unified platform in Colombia during Q1 2025, highlighting download trends and active user metrics.
The first quarter of 2025 showcased varied performance trends among the top beauty retail applications in Colombia. Data sourced from Sensor Tower reveals significant insights into their download and active user metrics.
Natura Latam experienced a notable increase in weekly downloads, beginning with 526 at the start of January and peaking at approximately 6.9K by mid-March. The app also maintained a robust presence with weekly active users, starting at 30.6K and rising to a high of 45.9K in early March.
HiBeauty showed a gradual decline in weekly downloads, starting at 1.1K and reaching a low of 681 in early March, before a slight resurgence to 806 by the end of the quarter.
Almacén Sandra had fluctuating download numbers, beginning at 207 and climbing to a peak of 1.4K in early February, followed by a decline, ending the quarter at 949.
Oriflame maintained a steady download rate, starting at 119 and slightly increasing to 346 by the end of March. Active users also showed stability, with a slight peak at 5.1K in mid-March.
Finally, the Mary Kay® Interactive Catalog saw modest download figures, beginning at 51 and reaching 197 by the end of the quarter. Active users followed a similar trend, with numbers starting at 338 and growing to 499.
For more detailed insights and data analysis, visit Sensor Tower.
